Blackburn Announces ‘Roll with It’ Film

Who needs a movie night film for the local bike shop/club, theater or even your favorite brewery? Here you go!  Blackburn  just announced premiere screenings of a new film called ‘Roll with It’ in Los Angeles, CA and New York, NY this June.

Here’s the trailer:

“Blackburn is proud to introduce this short film in partnership with New Belgium Brewing and Niner Bikes. The Film ‘Roll with It’ embodies the culture of adventure while stripping away any fears of camping by bike. This quirky, yet artful film brings strangers with different backgrounds together to show how joyful and enriching adventuring by bike can be.”

“Camping by bike is an adventure everyone can experience without over complicating it.” says, Robin Sansom, Blackburn’s brand manager. “This film, at the core, is about the unexpected rituals strangers have when they embark on a bike and camp adventure together. We look forward to bringing this to communities all over the world in hopes of inspiring more people to get outside.”

World Coast Premier:

Where: XIX Studios, 3650 Eagle Rock Blvd, Los Angeles, CA 90065

When: Sunday June 17th @ 8pm

East Coast Premier:

Where: Bicycle Film Festival, New York

When: June 22-26, see program for screening times

Additional ‘Roll with It’ screenings are currently being planned in the following cities and many, many more. For an up to date listing please visit –

Patagonia Store, Boulder, CO – June 22
Minneapolis, MN – July
Seattle, WA – August
Patagonia Store, Cardiff, CA – September 17
Oakland, CA – October
Asheville, NC – Date TBD

The film will also be available for purchase, which will include a beautiful book that explains, in more granular detail, how anyone can use their bike as a portal to a world of adventure. The book and film will be available this July from Blackburn.

Blackburn also supports this amazing volunteer project Endure Nepal we are involved with.


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